Behind The Lens

The love for capturing and sharing content led me to become the creator I am today

I’ve been passionate about creating content years before doing it for a living. I grew up with my mom, an artist and a photography enthusiast, inculcating her creativity on me, and got my hands on cameras and musical instruments from a very young age. After graduating from business school in Boston, I knew I wanted to make a career out of something where I could still exploit this creative vein.

What really drew me to advertisement and marketing was my early dream of one day working on sets with brands and people I admire on creative productions. I’ve always wanted to see my work and ideas on billboards and screens, and every time I get to be a part of a project or campaign, I feel like I’m living a bit of that dream.

Behind the scenes of a recent editorial series shoot for the 2021 Latin Grammy Awards. I was the Director of this production and guided the crew and Latin Grammy-nominated artists to bring to life the creative concept of our client, Sally Hansen.

It’s not every day you get to direct a shoot with Kinkajous and write a script for Lin Manuel Miranda. Here’s a throwback to a series of content for social to promote the Netflix animated title ‘Vivo’.

Samples of concepts my team and I would shoot on a monthly basis at our client hospitals. Regardless of the industry, my approach is to translate any topic into entertaining and engaging formats and fixtures.