EXPERIENCIA GATORADE

A regional promotion campaign deployed in over 10 Latin American countries.

During the promo, consumers were incentivized to convert each of their Gatorade bottle purchases into sweepstakes entries through a brand-customized Whatsapp bot. Winners received prizes ranging from Gatorade merchandise and soccer equipment, all the way to video game consoles and a memorable experience of meeting and training with the FC Barcelona team.

I was the copywriter and content creator responsible for the production of the marketing assets involved in this campaign - these included OOH installations, paid social and digital media, TV Commercials, email marketing, print media, website, and mobile app. My role was also to develop the copy and user-interaction flowchart of the Whatsapp bot, and the scripts for assets recorded by FC Barcelona team members, such as Leonel Messi.