SOCIAL MEDIA

Consider me your internet-savvy social media specialist.

A good content creator knows how to read the room, but a great one knows how to shape the room for communities to flourish.

I don’t just create content that people connect with, I create content that connects people to each other.

Expertise:

  • Instagram

  • TikTok

  • Facebook

  • Youtube

  • Twitter

 

I’ve worked closely with brands from a variety of industries developing their ongoing social content. From rigid institutions like hospitals and banks to more forward-thinking and open-minded (communication-wise) companies in the entertainment products & services field.

Regardless of the business model and brand tone, I aim to propose content that helps each brand achieve its goals and never sacrifice creativeness.

You can see many samples of my work on @soundcloud. I help the brand generate social executions for both specific campaigns as well as ongoing evergreen content. It’s crucial for a platform with such status and impact on modern music culture to be up to date with industry news and reactive in order to grow and continue to be relevant to its very strong audience. As a music industry enthusiast and musician myself, working as a content creator for SoundCloud has always been one of the most exciting parts of my job.

One of my roles at Nobox is serving as Creative Lead for the agency’s social channel. Being our own client gives us the freedom to express ourselves in a genuine way by creating content that showcases our brand accounts, culture, and talent - it’s a safe space for the team to come together, share and appreciate our work, indirectly luring-in potential collaborators.

 
 

My day-to-day with brands revolves mostly around the maintenance and growth of social channels. Nevertheless, I have experience developing launch content strategies for brand channels on various platforms - A solid example would be the launch of HBO Max Latin America (@hbomaxla) during mid-2021.

My goal is always to create welcoming spaces where communities can grow and thrive - as a result: High audience engagement and brand loyalty.

 
 

Long-format social content and editorial ideas are a big part of my expertise. Whether it’s coming up with the concept, writing scripts or in some cases directing shoots, these formats are arguably my favorite to generate and consume.