THE OLD GUARD
A movie as epic as this one could not have a traditional release. When the lockdown caught the world by surprise, Netflix challenged us to find a groundbreaking way to create a big conversation around the launch of The Old Guard among its target audience: gamers and action & fantasy geeks.
I came up with an idea that aimed to effectively draw eyes towards the film, even when the world was quarantined at home.
The idea: Create from scratch a ‘mini video game’ inspired by The Old Guard and host a 3-day digital competition for the highest score on the leaderboard.
The game: The main player of our minigame was based on the main character of the film Andy, an immortal soldier played by Charlize Theron. The game's objective was to clear multiple waves of enemy hordes in the shortest amount of time while racking up the highest amount of points. Like in the movie, our main player could die and revive unlimited times; however, every death would result in a time penalty.
The prize? Whoever earned first place would win an Immortal Netflix Account (a free Netflix subscription for the rest of your days).
My role: Apart from pitching the initial concept, my responsibilities also included establishing the game’s dynamic and rules, working closely with video game developers and supervising the development of the game, drafting the creative positioning, copy and content around the game and its rollout, and supervising the progress of the 3-day competition to ensure it was a success in its full extent.
