I served as creative lead and content creator for the 360 campaign to promote Netflix’s reality show
Too Hot To Handle Latino.
From pitching the campaign to executing it to its full extent, I was responsible for leading and representing the agency’s creative team throughout the development of this entire project. My duties included pitching ideas, developing content, and managing all aspects related to creative. I worked closely and supervised a team of art directors, producers, talent, audiovisual directors, copywriters, and screenwriters to execute a large set of marketing assets, such as: TV Commercials, Print media, OOH installations, Social Media and Editorial content, Radio Spots, and the title’s very own After Show.
Too Hot to Handle Latino’s very own After Show: Hablando Con Fuego
We embraced the notion of guilty pleasure with a post-episode talk show as provocative as the reality itself. Our after-show production leveraged the participation of contestants and personalities built on Latin-American internet culture who acted as hosts. The fans demanded answers, so we made sure to ask contestants spicy questions and reveal the never-before-seen content we all wanted.
Other samples of content
Colombians celebrate love & friendship during September, so when Netflix challenged us to capitalize on this opportunity and promote the title among the country’s audience.
I pitched a fun stunt that consisted of flying Lana, Too Hot To Handle’s iconic robot, to Colombia’s most romantic destination: Cartagena.